Citation:
Travis, Waldron. "How Much Would It Cost Dan Snyder To Rebrand The Redskins?" ThinkProgress RSS. N.p., 13 May 2013. Web. 16 Oct. 2013
Summary:
A main point in Snyder's refusal to change the Redskins' name is the potential cost of the rebrand. It is predicted that rebranding an NFL team could potentially cost between 10 and 20 million dollars. However, based on studies of college teams, this could quickly be turned into a profit. Teams that have changed their Native American connections have turned profits within 1-2 years after the name change. This is however, with winning seasons behind them and has only been done in college, not yet in a professional sport.
I don't know if I completely believe this study. It makes a lot of predictions (instead of using cold hard data) to come up with results. Also, changing a college football team is completely different from changing a professional team. I would not want to compare apples to oranges.
Link:
http://thinkprogress.org/alyssa/2013/05/13/1997471/how-much-would-it-cost-dan-snyder-to-rebrand-the-redskins/
College football and professional football are two completely different products. Professional football is all about profits while college football is supposedly about kids playing the game. To change the Redskins name, it would cost The Washington DC based team millions. All the apparel and accessories would have to be bought out by the team owners. It is not like changing a jersey like the Miami Dolphins did this year. You can still sell the old ones as throwbacks. The Redskins would be ill-advised to sell the old Redskins jerseys due to the racist connotations of the name. In short, a name change would set back the team a lot of money and fans.
ReplyDeleteTravis Waldron is a very qualified writer out of Kentucky. I can use this source.
ReplyDelete